All of our Essentials lashes come in 5 pair packs, buying in bulk means...
You guys LOVED our best-selling Demi Lash collection of 8 lashes, so we've...
Whether its natural or glam, office or out-out, lash virgin or lash...
With so many false eyelash styles on offer, we forgive you if...
Welcome to Prima's Bundles category! Here you will find a selection of...
Welcome to Prima's Collaborations category! Here you will find a selection of...
Demi Lashes are a category of false eyelashes that provide a subtle...
Introducing Prima's Easi-Lash range – the ultimate solution for effortless eyelash application....
Are you preparing your festival outfits for the upcoming summer events? We've...
Choose your FREE lash here, and make sure to add it to...
Every Sunday at is HAPPY HOUR here at Prima!
Happy PayDay, besties! You made it through January! 💸 We're celebrating by giving...
New arrivals alert! Prima is excited to introduce our latest collection of...
Whether its strip lashes or weekend lashes, we've got you covered. We've...
Whether you are a retailer or a small salon, we have a...
Welcome to our Lash Extensions category! Here, you will find a variety...
Introducing our NEWEST collab - Prima x Lois! "I'm so excited to...
It's the month of LOVE, besties. Whether you're treating yourself or that...
Our Mink range are the superlative in false lashes. Re-usable up to...
Happy Easter, babes! We're celebrating this Bank Holiday by offering our best...
Welcome to our makeup, pigments, and brushes category! At Prima, we are...
Introducing Prima's NEO PLANT LASHES, an industry first in strip lashes. These...